EASTER, THE CHOCOLATE BATTLE

The second largest production of the year after Christmas

Synopsis

During the Easter weekend, almost 15,000 tons of chocolate are consumed.

For the big chocolate brands, this is the second biggest event of the year after Christmas.

For several years now, major retailers have been losing market share to the high-end chocolate artisans who consider cocoa as a product of exception and advocate a market that respects faraway producers.