BERLUSCONI THE SHOWMAN OF POLITICS
Over the past twenty years, Silvio Berlusconi has left his mark on Italian political and social life.
At thirty years old, this Milanese businessman, born in 1936, was already at the head of an economic empire and was instrumental in introducing commercial television in Italy, France, and Spain.
In 1994, he created a new political party that introduced new forms of communication and language. Suddenly, television took public opinion by storm and became an instrument for winning over voters.