KIABI, THE SECRETS OF THE BRAND WITH LOW PRICES AND HIGH PROFITS
Bigger than H&M and Zara
Even if everyone knows H&M or Zara, Kiabi is the largest clothing retailer in France.
With 340 shops catering to the whole family, the brand sells 300 million items of clothing per year and has a turnover of almost two billion euros.
This film takes us behind the scenes of this success story.