BUILDING THE WORLD CUP
The challenge of a unique event
To organize the world's greatest sporting events on land that has never seen one is an unprecedented bet, an impossible challenge.
To keep the promise of an exceptional and unique Football World Cup, the organizers had to deploy a wealth of imagination and innovation.
They had to build major equipment from scratch in record time, some of which could become standards for future World Cups or even the first prototypes for the cities of tomorrow.