ROSEWOOD, INSIDE THE WORLD'S CRAZIEST HOTEL

Cidade Matarazzo, the future ideal city

Format: HD
Duration: 52 ’
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Available version: French
Rights: All Rights | Worldwide except France

Synopsis

In Brazil, a city like no other is being built. Connected, green, sustainable, responsible, and self-sufficient, Cidade Matarazzo could well become the ideal city.

The project was born out of Alexandre Allard's love affair with a former maternity hospital that had been abandoned since 1933 and is part of São Paulo's historical heritage. He imagined a 5-hectare Eldorado that would bring together several spaces: the first 6-star hotel in South America, a tower with ultra-luxury flats, a market, more than thirty restaurants, and a space dedicated to creativity and Brazilian art.

The buildings are taking shape thanks to internationally renowned architects: Jean Nouvel, Rudy Ricciotti, and star designer Philippe Starck.