RICE, A STICKY ISSUE

Performance at all cost

Format: HD
Duration: 52 ’
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Available version: French
Rights: All Rights / Worldwide

Synopsis

One out of every two people on the planet eat rice every day.

In its natural state, rice is particularly nutritious, but industrialisation has changed the situation with fast-cooking grains. In 50 years, preparation time has been divided by 4. What is the real benefit of such high-performance rice?

For example, basmati has seen multiple transformations. An analysis of the market's leading brands shows that manufacturers may have given up its soul, namely its fragrance.