Performance at all costs

Format: HD
Duration: 52’
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Available versions: English | French
Rights: All Rights | Worldwide


One out of every two people on the planet eats rice every day.

In its natural state, rice is particularly nutritious, but industrialization has changed the situation with fast-cooking grains. In 50 years, preparation time has been divided by 4. What is the real benefit of such high-performance rice?

For example, Basmati has seen multiple transformations. An analysis of the market's leading brands shows that manufacturers may have given up their soul, namely their fragrance.