MADE IN ABBEY
Reconciling religion and economy
Wines, liquors, jams, cheeses... French monastery products are real businesses and can be found in online shops, grocery stores even supermarkets.
Monks and nuns may well have taken a vow of poverty, but they need money and the communities can only rely on themselves and the faithfuls’ donation. To ensure the survival of their order, they have to work hard. Luckily, they inspire consumer confidence. Indeed, in Abbey Land, everything seems healthier and more authentic.
How have the monasteries succeeded in reconciling religion and economy? What are their methods to develop a profitable business?