EMOTIONS FOR SALE
Knowing everything about us, even before we know it ourselves
80% of our actions are driven by our emotions. For the giants of Silicon Valley, as well as your local supermarket, understanding and directing them is a major endeavor. The "feel data" business has become the next frontier.
Brands are increasingly using neuroscience to decode the reaction of our unconsciousness when confronted with their products or services. "Emotional marketing" is a new discipline that strives to know everything about us, even before we know it ourselves.
A market worth tens of billions of dollars.