THE BUSINESS OF INTERNET REVIEWS

A skewed reading

Synopsis

Nowadays, in order to choose a restaurant, a washer or a phone, almost everyone read the online consumers’ reviews before making a decision.

However, studies show that one out of two reviews is a fake. They are written by ill-intentioned competitors or sometimes bought from companies which business is to sell positive reviews. Some even offer to make fake profiles to boost an activity or launch of a new product.

Who’s behind this often illegal new business? How much do these precious comments cost?