HOW DO YOU SURVEY?

Do surveys jeopardize our democracy?

Format: HD
Duration: 60 ’
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Available version: French
Rights: All Rights | Worldwide
Directors: Lionel Poussery, Jérôme Weisselberg, Charles Maumy

Synopsis

Surveys are integral parts of any political campaign. However, they can be dead wrong as with the Brexit or Donald Trump, major events that the polling companies have been unable to predict.

Pollsters sometimes use questionable methods: respondents being paid to lie, biased questions, manipulated numbers.

What are the industry trade secrets?
How are they designed?
Do they actually influence voters and candidates?
Do they jeopardize our democracies?