CHOCOLATE IS THE NEW BLACK GOLD
A guilty pleasure hard to resist
As a Christmas gift, a night craving, or a mood booster, chocolate is a man’s best friend. It is a guilty pleasure hard to resist.
Chocolate is now flooding Asian countries, and these millions of new consumers are raising an issue no one had envisioned: a cocoa shortage, the main ingredient of chocolate products, is looming. It is about to become a scarce commodity. Inevitably, the chocolate price is rocketing, doubling within a year.
From the Ivory Coast plantations to trading rooms, we investigate the cocoa industry and tried to unravel this new black gold mystery.