THE EPIPHANY CAKE
A tradition and a very lucrative business
The Epiphany is a dear tradition in France. Its star is the "galette des rois" (the Epiphany cake), sold by the millions every year.
It is a very lucrative business where competition is fierce.
The bakers focus on authenticity, the big houses, with great marketing efforts, bet on original recipes, while the manufacturers use the lucky charm as a selling point.