SEOUL, THE CITY THAT CAPTIVATES THE FOREIGNERS

They’re living their dream abroad

An episode from the series EXPATS: NEW COUNTRY, NEW LIFE

Synopsis

Seoul is an ultra-modern megacity and the pop capital of Asia. It attracts tourists, start-ups, and expatriates drawn by K-culture, high-tech, and an insatiable luxury market.

Romuald is the first butcher to sell Korean sausage. Brigitte has become a muse for K-Beauty. Michaël has opened a 400-seat restaurant. These are just a few of the foreigners riding the "Seoul effect" wave to reinvent their lives and businesses.