SHEIN–TEMU: THE HIDDEN SIDE OF CHINESE E-COMMERCE GIANTS

The allure of low-cost

Format: HD
Duration: 75’
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Available version: French
Rights: All Rights | Worldwide

Synopsis

Clothing, home decor, gadgets: Shein and Temu have taken households by storm with unbeatable prices.

Their aggressive expansion is rapidly reshaping the retail landscape.

Ultra-fast production, addictive marketing, parallel markets, controversial products: over the course of six months, this investigation has scrutinized how these platforms operate and how retailers respond.