COURTEPAILLE: THE GRILL LEGEND WANTS TO REIGNITE THE FIRE

A cult brand facing the challenges of its time

Synopsis

When you want to stop for a break on the road, the most popular chain is Courtepaille.

The chain, which came close to disappearing, is now attempting a comeback with a new look, renovated restaurants, and a preserved identity.

But this comeback is a risky gamble to revive a cult brand without betraying its original charm.