MAJOR RETAILERS: WHICH LOYALTY CARD IS WORTH ITS WEIGHT IN GOLD?

To buy or to be bought

Synopsis

Discounts, cash rewards, targeted promotions: loyalty cards have become a key tool for winning over increasingly fickle consumers. Retailers are investing billions to keep you coming back.

Behind the advertised deals, this film investigates the strategies of the big names in retail and the rules of a game where not all customers are treated equally.