RUSH TO THE COUNTRYSIDE: AIRBNB TAKES ON GUESTHOUSES

The digital invasion

Synopsis

The countryside is more appealing than ever, with an array of chalets, cottages, and renovated farms on offer.

Airbnb is moving into this new market but faces stiff competition from Gîtes de France, a historic player and a strong rival.

Between opportunities, profitability, and nuisances, the countryside is turning into the stage of an unprecedented battle.